Our goal is to empower Black people to stand up against racial injustice. The hoodie invites conversations and we are using the Humanize My Hoodie sweatshirt, as well as educational tools, to arm our marginalized communities with innovative ways to uplift humanity. We do this by providing jobs for poor youth, providing hoodies for entire communities who’ve experienced hate; providing a platform for the formerly incarcerated to be seen as more than their criminal record. We also provide opportunities for white folx to become allies.